Every number here was built on data, not guesswork
Behind every stat on this page is a client who chose a smarter approach to media planning. By working backwards from clear business outcomes and removing wasted spend, this is what targeted execution delivers.
Project 01
Leading Restaurant Booking Platform
More likely to engage
The Challenge
The brand needed to move beyond vanity app installs and drive actual confirmed bookings – all while managing a 50% year-on-year budget reduction. They believed linear TV was unmeasurable.
The Strategy
We rejected the digital-only constraint and introduced a measured blend of Linear TV and CTV. By implementing deterministic IP-level tracking, we connected broadcast exposure directly to commercial outcomes.
The Outcome
Delivered year-on-year booking growth despite a 50% budget reduction. Exposed audiences were 143% more likely to engage, leading to a commercial model now rolling out across European markets.
Project 02
UK Automotive Leasing Leader
Increase in direct leads
The Challenge
A price-driven lead generation model was limiting growth. The brand needed to move beyond third-party comparison sites and build genuine household recognition.
The Strategy
We strategically moved investment from third-party lead-gen platforms to high-impact broadcast, including securing premium sporting moments and a national Sky Sports sponsorship.
The Outcome
Achieved a 2,320% increase in direct leads, resulting in a permanent shift toward owned, organic demand. The brand successfully transitioned from a price comparison result to a growing household name.
Project 03
Leading Workspace Provider
Brand awareness increase
The Challenge
A leading workspace provider needed a high visibility OOH presence across key cities without a massive media spend. Where most agencies would see constraints, we saw an opportunity to make every single pound work overtime, delivering a high impact campaign that punched far above its weight class.
The Strategy
We recognised that traditional out-of-home spend is often wasted on low-traffic hours and low-dwell sites. We stripped out every low-performing slot, concentrating 100% of the budget strictly on high-impact digital screens during peak commuter hours (Tuesday to Thursday, 6 to 10 am and 4 to 7 pm) to maximise frequency and share of voice.
The Outcome
Achieved a 25% increase in brand awareness, delivering the presence and frequency of a massive campaign with zero spend wasted on off peak inventory. By concentrating 100% of the investment into high dwell, peak commuter windows, every single pound delivered maximum reach and high attention exposure.
Helping our partners achieve more
Reign Media were with us every step of the way, guiding us through the process with data and confidence. TV has been instrumental in our growth across every channel.
The team at Reign Media understood exactly what we were trying to achieve with the creative and worked collaboratively to build a complimentary plan that has delivered amazing results for our client.
Reign’s strategy allowed us to challenge long-held organisational assumptions and find an approach that can deliver on our actual business needs while offering new opportunities to test and optimise.
Reign Media were with us every step of the way, guiding us through the process with data and confidence. TV has been instrumental in our growth across every channel.
The team at Reign Media understood exactly what we were trying to achieve with the creative and worked collaboratively to build a complimentary plan that has delivered amazing results for our client.
Reign’s strategy allowed us to challenge long-held organisational assumptions and find an approach that can deliver on our actual business needs while offering new opportunities to test and optimise.
Reign Media were with us every step of the way, guiding us through the process with data and confidence. TV has been instrumental in our growth across every channel.
The team at Reign Media understood exactly what we were trying to achieve with the creative and worked collaboratively to build a complimentary plan that has delivered amazing results for our client.
Reign’s strategy allowed us to challenge long-held organisational assumptions and find an approach that can deliver on our actual business needs while offering new opportunities to test and optimise.
Reign Media were with us every step of the way, guiding us through the process with data and confidence. TV has been instrumental in our growth across every channel.
The team at Reign Media understood exactly what we were trying to achieve with the creative and worked collaboratively to build a complimentary plan that has delivered amazing results for our client.
Reign’s strategy allowed us to challenge long-held organisational assumptions and find an approach that can deliver on our actual business needs while offering new opportunities to test and optimise.
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