Insights & thinking

Perspectives on media strategy, buying, and the business of building brands that last.

Digital ceiling: family watching a large TV screen, with a green growth line breaking through

Featured MEDIA STRATEGY

Hit a Digital Ceiling? Why TV is Your Next Growth Lever

If you are a digital first brand hitting a growth ceiling, your paid social and search channels are no longer scaling efficiently. Customer acquisition costs...

Sky and ITV logos representing the Sky x ITV merger

Featured INDUSTRY NEWS

Sky x ITV Merger: What It Means for the Industry

If you told me five years ago that Sky would buy ITV’s broadcasting arm, I would have laughed you out of the room. But the...

Close-up eye representing outdated attribution models in TV measurement

ANALYTICS • 3 min read

The Problem With Outdated Attribution Models

The 10 minute rule drives me mad. There are still measurement tools out there that look at a TV ad airing, wait 10 minutes, and...

Hogwarts castle representing the Harry Potter sponsorship opportunity

INDUSTRY NEWS • 2 min read

The Magic Returns: A Once-in-a-Decade Sponsorship Opportunity

⚡ The magic is returning and your brand could hold the wand. ⚡ This Christmas, HBO is launching the highly anticipated Harry Potter Original Series,...

Marketer reviewing website analytics to help fix your ROAS

ANALYTICS • 3 min read

Fix Your Website to Fix Your ROAS

Turning on TV changes your website traffic completely. You suddenly flood your digital ecosystem with a massive wave of new visitors. However, you do not...

Camera lens timer illustrating the impact of a 10 second ad

MEDIA STRATEGY • 3 min read

The Killer 10 Second Ad

“10 seconds? We cannot say anything in 10 seconds.” It is the standard reaction whenever we suggest a shorter ad format. Brands want to cram...

Person watching TV on a phone in bed, showing TV is dead is a myth

MEDIA STRATEGY • 3 min read

TV Is Dead. (No, It Isn’t.)

“TV is dead.” “Nobody watches normal TV anymore.” I hear this all the time from digital-only marketers. Usually people who spend all day scrolling on...

Insights & thinking

Hit a Digital Ceiling? Why TV is Your Next Growth Lever

Sky x ITV Merger: What It Means for the Industry

The Problem With Outdated Attribution Models

The Magic Returns: A Once-in-a-Decade Sponsorship Opportunity

Fix Your Website to Fix Your ROAS

The Killer 10 Second Ad

TV Is Dead. (No, It Isn’t.)

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