⚡ The magic is returning and your brand could hold the wand. ⚡
This Christmas, HBO is launching the highly anticipated Harry Potter Original Series, kicking off a 10 year storytelling journey. For the right brand, this is the ultimate Golden Snitch.
At Reign, we are thrilled to partner with Warner Brothers Discovery to bring this premium 10 month sponsorship opportunity to the UK market.
Opportunity at a glance
Align with Harry Potter and the Philosopher’s Stone, the full film collection, and exclusive Wizarding World content.
An estimated 92,000,000 plus impressions, reaching 3,000,000 Adults and 2,000,000 ABC1 adults across the UK.
November 2026 to August 2027.
More than a media buy
This is far more than a simple media buy.
It is a rare chance to apparate straight into one of the most passionate fandoms on the planet and join a defining cultural moment from day 1.
You will not need a Time Turner to make history, just a big brand vision.
Unrivalled emotional connection
What makes this opportunity so extraordinarily special is the sheer depth of emotional connection that the Wizarding World commands across generations. Parents who grew up reading the books are now sharing that exact magic with their own children, creating a truly unique co-viewing environment that simply cannot be replicated by standard television campaigns. By positioning your brand at the very heart of this cultural event, you are not just purchasing visibility or ad space. You are earning genuine long-term affinity and trust from an audience that is famously loyal to the franchises they love.
A decade of dominance
Launching a project of this magnitude creates a halo effect that will extend far beyond traditional screen time. We are looking at the start of a 10 year movement that will dominate pop culture conversations, social media trends, and press coverage for months to come. Being an early partner means establishing your brand as a founding voice in this incredible new chapter. It places your business directly alongside a global entertainment powerhouse at the exact moment public excitement hits absolute peak levels.
In an increasingly fragmented media landscape where getting real attention is harder than ever, this sponsorship gives your business guaranteed prominence, massive scale, and unmatched prestige.
Opportunities like this only come around once in a generation, and the brands that step up now will reap the strategic rewards for years to come.
